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In a fast-moving biotechnology industry, how do you build a fulfilling work culture while also tripling the number of employees in just one year? Through our cultural alignment project, we are building a collaborative workplace with a clear direction—a workplace that is rewarding to be part of.
Culture can be shaped with intention
Nordberg Medical is a leading biotechnology and medical device company developing solutions for medical aesthetics and beyond. We work to maintain a high standard in recruitment and onboarding, and all our employees are highly skilled in their field of expertise. The past twelve months have seen our company grow rapidly, with a threefold increase of the workforce across 20 markets.
Rapid expansion in a fast-moving industry brings opportunity and new perspectives, but with growth also comes change. And culture is not set in stone. It evolves with every new colleague, every new market entry, and every new way of working introduced. While culture can evolve on its own, it can also be shaped with intention.
The cultural alignment initiative
Jennifer Jussila has a long background in talent acquisition, complemented by experience as a professional coach. Today, she serves as Talent Enablement Director at Nordberg Medical, where she leads our cultural alignment initiative.
The goal of the cultural alignment initiative is to ensure that our teams remain aligned not only on strategy, but also how they collaborate and live our company values.
What is culture?
Culture can be hard to define but can be understood as the combination of our behaviors, mindsets, and values.
To explain further, Jennifer Jussila uses a simple metaphor: a buoy in the sea. What we see above the surface represents our behaviors—how we collaborate, communicate, and make decisions.
Below the surface are our values. Values are heavily anchored into the bottom of the sea, and hard to move. They are rarely affected and rather formed over a long time by personality and life events.
Connecting values to behaviors are our mindsets, which influence how we think and act in our daily work. For culture to grow with the business, values, mindsets, and behaviors must be aligned, not least in times of rapid expansion.
Defining values to support our future and our teams
The project began by revisiting Nordberg Medical’s five-year vision. From there, the team led by Jennifer Jussila explored what kind of culture is needed to support our future goals.
Through a series of workshops and in-depth analysis, the team uncovered both the cultural strengths that define us and the areas where there was a need for better clarity. The work culminated in an updated set of company values that reflect how our teams need to collaborate, so that both employees and the company can thrive in the future.
From values to everyday work
Defining the company values was just the beginning. The next phase is about bringing them to life at Nordberg Medical and integrating them into leadership development, performance conversations, decision-making, and everyday expectations across the organization.
To support this, local workshops are being introduced to help our teams translate the values into their own context, using real-life scenarios to discuss actionable behaviors in difficult situations, such as:
- What do you do when you identify a technical issue in a key deliverable that other teams rely on?
- How do you respond when a client asks you to commit to an unrealistic timeline?
The goal is not control, but clarity. In a fast-moving environment, clarity empowers people to make confident decisions, collaborate effectively across teams, and act with a shared purpose.
Culture belongs to everyone
Although the initiative is led by HR, culture itself belongs to everyone. It is shaped in everyday actions—in how we run meetings, give feedback, approach challenges, and celebrate our successes.
As the company continues to grow, maintaining a strong corporate culture requires shared ownership, accountability, and commitment to the values we have defined together. By aligning culture with strategy, our goal is to build a workplace that is clear in its direction, collaborative in its ways of working, and rewarding to be part of.
Join our mission
We welcome people from diverse backgrounds and experiences who share our mission to change the way we age through the development of regenerative biomaterials, with science and nature at the core.
- Learn more about our culture in our career section.
In a fast-moving biotechnology industry, how do you build a fulfilling work culture while also tripling the number of employees in just one year? Through our cultural alignment project, we are building a collaborative workplace with a clear direction—a workplace that is rewarding to be part of.
Culture can be shaped with intention
Nordberg Medical is a leading biotechnology and medical device company developing solutions for medical aesthetics and beyond. We work to maintain a high standard in recruitment and onboarding, and all our employees are highly skilled in their field of expertise. The past twelve months have seen our company grow rapidly, with a threefold increase of the workforce across 20 markets.
Rapid expansion in a fast-moving industry brings opportunity and new perspectives, but with growth also comes change. And culture is not set in stone. It evolves with every new colleague, every new market entry, and every new way of working introduced. While culture can evolve on its own, it can also be shaped with intention.
The cultural alignment initiative
Jennifer Jussila has a long background in talent acquisition, complemented by experience as a professional coach. Today, she serves as Talent Enablement Director at Nordberg Medical, where she leads our cultural alignment initiative.
The goal of the cultural alignment initiative is to ensure that our teams remain aligned not only on strategy, but also how they collaborate and live our company values.
What is culture?
Culture can be hard to define but can be understood as the combination of our behaviors, mindsets, and values.
To explain further, Jennifer Jussila uses a simple metaphor: a buoy in the sea. What we see above the surface represents our behaviors—how we collaborate, communicate, and make decisions.
Below the surface are our values. Values are heavily anchored into the bottom of the sea, and hard to move. They are rarely affected and rather formed over a long time by personality and life events.
Connecting values to behaviors are our mindsets, which influence how we think and act in our daily work. For culture to grow with the business, values, mindsets, and behaviors must be aligned, not least in times of rapid expansion.
Defining values to support our future and our teams
The project began by revisiting Nordberg Medical’s five-year vision. From there, the team led by Jennifer Jussila explored what kind of culture is needed to support our future goals.
Through a series of workshops and in-depth analysis, the team uncovered both the cultural strengths that define us and the areas where there was a need for better clarity. The work culminated in an updated set of company values that reflect how our teams need to collaborate, so that both employees and the company can thrive in the future.
From values to everyday work
Defining the company values was just the beginning. The next phase is about bringing them to life at Nordberg Medical and integrating them into leadership development, performance conversations, decision-making, and everyday expectations across the organization.
To support this, local workshops are being introduced to help our teams translate the values into their own context, using real-life scenarios to discuss actionable behaviors in difficult situations, such as:
- What do you do when you identify a technical issue in a key deliverable that other teams rely on?
- How do you respond when a client asks you to commit to an unrealistic timeline?
The goal is not control, but clarity. In a fast-moving environment, clarity empowers people to make confident decisions, collaborate effectively across teams, and act with a shared purpose.
Culture belongs to everyone
Although the initiative is led by HR, culture itself belongs to everyone. It is shaped in everyday actions—in how we run meetings, give feedback, approach challenges, and celebrate our successes.
As the company continues to grow, maintaining a strong corporate culture requires shared ownership, accountability, and commitment to the values we have defined together. By aligning culture with strategy, our goal is to build a workplace that is clear in its direction, collaborative in its ways of working, and rewarding to be part of.
Join our mission
We welcome people from diverse backgrounds and experiences who share our mission to change the way we age through the development of regenerative biomaterials, with science and nature at the core.
- Learn more about our culture in our career section.
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